Learn to Book Better Shows Without an Agent
Are you a musician who's struggling to take your performing to the next level?
If you are looking for assistance, guidance, and support
“Anyone Can Book a Gig is an excellent course. I’ve been in this business forever, and I still learned a boatload and then some. Full disclosure, Katherine McVicker is one of my agents, and I know she knows the biz. Amazingly, she’s giving us all the tools and insights she’s gathered over the years.”
“It is a must read. The curriculum for Anyone Can Book a Gig is clear, easy to grasp, and insightful. In addition, the creators of this coursework have the necessary professional credibility representing the very best artists in music.”
“Katherine McVicker is a remarkable human being and an endless resource for managers, artists, or any individual who is interested in strategically booking shows. The course she has built is an immeasurable gift to the music industry.”
“Working with Katherine McVicker has shown me how to expand my horizons and vision. I’ve known Katherine for more than 21 years. She has a brilliant way of seeing the other side of music today with big and bold ideas.”
“She has a creative and proactive approach—and a background as a musician! Can’t beat that. I’ve worked with many agents over a couple of decades of life on the road and, in my opinion, Katherine is one of the smartest, most competent, most pleasant to deal with, and most professional in the business.”
“Any wisdom she has to share will be worth your time. Katherine McVicker is one of the kindest, most trustworthy, and most clear-minded booking agents in the performing arts. I’m lucky to have her as a friend and ally.”
Music Works International and Katherine McVicker come together with decades of experience in booking and routing tours, marketing and branding artists, producing concerts, and more.
In her 30-year career specializing in jazz and world music, Katherine has helped to develop and support the international livelihoods of a wide range of artists, including Grammy award-winning artists like Norah Jones, Wayne Shorter, Joshua Redman, Branford Marsalis, Richard Bona, Dianne Reeves, Jason Moran, Kurt Elling, Christian McBride, Jon Cleary, Vijay Iyer, and Lizz Wright. We took the knowledge, shortcuts, and hard-knocks accumulated over years and rolled it into Anyone Can Book A Gig.
After workshops and private consultations with artists, we knew we could create this course to help musicians develop the confidence they need to book their own shows, market and promote gigs, and make a plan for successful live performance careers.
Katherine McVicker
Introduction: Getting Started
FREE PREVIEWEvaluate Your Performance Career
Create Your Artist Biography
Survey #2 - Step One: Getting Started [Section Evaluation]
Introduction: Setting Up Your Business
FREE PREVIEWThe A to Z of Artist Assets
Mini-Course: All About Assets
What Kind of Assets Every Artist Should Have
How to Store, Present, and Organize Your Assets
Video Lesson 2.2 - How to Store, Organize and Share Assets
Survey #3 - Step 2: Setting Up Your Business [Section Evaluation]
Introduction: Research and Development
FREE PREVIEWResearch Yourself: The Importance of Tour History
Research Similar Artists: Know Your Competition
Apply Your Research: Plan Your Playing
Mini-Course: Streaming Analytics
Need-To-Know Vocabulary for Booking Shows
Lexicon of the Live Music Industry Quiz
Survey #4 - Step 3: R&D [Section Evaluation]
Introduction: Negotiating Deals
How to Negotiate and Confirm Financial Deals
Know Your Show: Types of Gigs and Their Terms
Play the Long Game: Take the Door Deal
Negotiating Deals at Clubs, Theaters, and Festivals
Create Your Own Tour Budget
Survey #5 -Step Four - Negotiating Deals [Section Evaluation]
Introduction: Contracts and Riders
The Essentials of Contracts and Riders
The Ultimate Contract and Rider Toolkit
Understand How Contracts are Negotiated in the Music Industry
Survey #6 - Step Five: Contracts and Riders [Section Evaluation]
Introduction: Marketing and Promotion
What to Do After You've Booked the Gig
Prepare Your Knock-out Promo Package
Mini-Course: All About Assets
Mini-Course: Promotional Case Studies
How to Work with a Publicist and Write a Perfect Press Release
Build a Database of Local Media and Promoter Contacts
Mini-Course: How to Identify Contacts for Your Database
Plan a Master Marketing Campaign
Mini-Course: Create a Marketing Campaign to Support a Tour
Conclusion: Marketing and Promotion
Survey #7 - Step Six: Marketing and Promotion [Section Evaluation]
You've Completed Anyone Can Book a Gig!
Course Acknowledgements
About the Author
The Musicians - The Venues
Survey #8 - Course Evaluation
PDF Course Graphics Packet
Section 5 Contract Graphics
We teach you the Six Steps that will help you book shows.
Engaging content on a learning platform designed for your success
Step-by-step learning modules written by pros
Equivalent of 200 pages of textbook content
16 videos that are authentic and fluff free
7 deep dive mini-courses to enrich your learning
Weekly progress task lists to keep you on track and motivated
30 downloadable worksheets and active file templates to integrate the material
Video walkthroughs and tutorials of the spreadsheets we use
Our downloadable worksheets and templates help you:
PHOTO CREDITS Singer by Vishnu R Nair/Unsplash. Busker "Cloudy London Day" by Maaria Lohiya/Unsplash. Concert Audience by Freder/Canva. Video thumbnail "Dhangsha and Bantu" by Amar Cura, courtesy of the photographer. Anyone Can Book A Gig simulated textbook cover ** is "Bokanté, Union Chapel, London 2017" photograph by Tatiana Gorilovsky, courtesy of Bokanté/GroundUP Music. The background behind the books is "Snarky Puppy, San Jose, 2012" by Cynthia St. Cyr, courtesy of the photographer. Singer with Cowboy Hat by Lachlan Ross/Pexels. "Empty Concert Stage" by Dennis Kuvaev/Canva.
**Anyone Can Book A Gig textbook by Katherine McVicker/Music Works International will be published in 2022.
"Anyone Can Book A Gig" is owned by Music Works International, trademark pending.