Anyone Can Book a Gig is Music Works International's six-step program designed to explain the basics of live touring to anyone considering a performing career in music. 



We give artists the no-fluff tools and strategies they need to book tours that build audience, create long-lasting professional relationships, and bring in higher fees over time. 


Anyone Can Book a Gig was created by Katherine McVicker, the agent that booked Norah Jones’ breakthrough tour in 2002 and jump-started the European careers of Grammy award-winning artists like Esperanza Spalding and Richard Bona. Taking all that knowledge, we created this program for career-musicians to learn how to book themselves smart tours.

Without help from a booking agent. 



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Here's what our program offers:

  • Engaging content on learning platforms designed for success

  • Step-by-step learning modules written by industry experts

  • 200 pages of textbook content and over 60 pages of worksheets, templates, and samples

  • 7 deep dive mini-courses to enrich learning

  • Video walkthroughs and tutorials of the files we use

Our downloadable worksheets and templates helps students:

  • Pull together a Tour History - the #1 thing you need to have in order to negotiate higher fees with a promoter.


  • Build your own professional and agency-approved performance contracts for local and international touring


  • Write a killer Artist’s Biography - one of the most important assets in your toolkit


  • Keep track of your media and share your promo material all in one place with a Tour Assets sheet


  • Create your own boiler-plate press release for any event announcement or new music drop


  • Emergency and add-on contracting documents like broadcasting addendums, technical rider examples, invoice templates, and more


  • Accurately estimate show costs and build a tour budget

We can tailor our program to fit your needs

  • Workshop

    Interactive one-day event designed to give students hands-on experience and feedback on their assets. Recommended for classrooms, festival settings, and professional associations.

  • Seminar

    A 60 - 90 minute lecture-style presentation and a 30 minute Q&A session, designed for classrooms and conferences.

  • Multi-Day Bootcamp

    Lecture and group work combination tailored for small groups of motivated, independent learners. Facilitated by 2 or more instructors.

  • Textbook and Workbook

    For more traditional learners, we have our whole program available in print.

  • Online Course

    Independent and self-paced learning through our virtual portal.



We created this course with the confidence of 30 years of routing and booking international tours for jazz and world music legends.



Katherine McVicker is is the agent that booked Norah Jones’ breakthrough tour in 2002 and jump-started the European careers of Grammy award-winning artists like Esperanza Spalding and Richard Bona. Taking all that knowledge, we created this program for career-musicians to learn how to book themselves smart tours.

Without help from a booking agent. 


In her 30-year career specializing in jazz and world music, Katherine has helped to develop and support the international livelihoods of a wide range of artists, including Grammy award-winning artists like Norah Jones, Wayne Shorter, Joshua Redman, Branford Marsalis, Richard Bona, Dianne Reeves, Jason Moran, Kurt Elling, Christian McBride, Jon Cleary, Vijay Iyer, and Lizz Wright. We took the knowledge, shortcuts, and hard-knocks  accumulated over years and rolled it into Anyone Can Book A Gig.  

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