Lucy Woodward

"Consider this course if you are serious about touring your music. ANYONE CAN BOOK A GIG is excellent. I've been in this business forever, and I still learned a boatload and then some. Full disclosure, Katherine McVicker is one of my agents, and I know she knows the biz. Amazingly she's giving us all her tools and insights she's gathered over the years."

Through MWI, Lucy has performed throughout Europe at Bimhuis in Amsterdam, Glasgow International Jazz Festival, Blue Note Milano, Duc Des Lombards in Paris, Théâtre de l'Opéra de Tunis, Villa in Blues Festival in Brugnera, Italy, Tbilisi Jazz Festival, Summer Light Festival in Wolfsburg, Germany, Sicilia Jazz Festival, Padova Jazz Festival, and Istanbul Jazz Festival, among many others. 


Here's what you get when you sign up for the online course

  • Engaging content on a learning platform designed for your success

  • Step-by-step learning modules written by pros

  • Equivalent of 200+ pages of textbook content

  • 16 authentic and fluff-free videos

  • 7 deep dive mini-courses to enrich your learning

  • Weekly progress task lists to keep you on track and motivated

  • 30 downloadable worksheets and active file templates to integrate the material

  • Video walkthroughs and tutorials of the spreadsheets we use to book tours for our artists at MWI

Anyone Can Book a Gig

Learn the Six Steps that will help you book shows

Our self-managed online course is in six complete steps. Each one is specifically designed to explain the live touring industry’s basics to anyone considering a performing career in music. In addition to instruction, you’ll get the Essential Artist Toolkit with over 60 downloadable files, including contract and rider templates, tour history sheets, worksheets, videos, and more. Our goal is to give artists the no-fluff tools and strategies they need to successfully book shows at any stage of their career.
Purchase a copy of the book today!

We created this course with the confidence of 30 years of routing and booking international tours for jazz and world music legends.


Music Works International and Katherine McVicker come together with decades of experience in booking and routing tours, marketing and branding artists, producing concerts, and more. 

In her 30-year career specializing in jazz and world music, Katherine has helped to develop and support the international livelihoods of a wide range of artists, including Grammy award-winning artists like Samara Joy, Norah Jones, Wayne Shorter, Joshua Redman, Branford Marsalis, Richard Bona, Dianne Reeves, Jason Moran, Kurt Elling, Christian McBride, Jon Cleary, Vijay Iyer, and Lizz Wright. We took the knowledge, shortcuts, and hard knocks accumulated over years and rolled it into Anyone Can Book A Gig.  

After workshops and private consultations with artists, we knew we could create this course to help musicians develop the confidence they need to book their own shows, market and promote gigs, and make a plan for successful live performance careers.

Meet the author

Katherine McVicker

If you’ve done any kind of serious work in jazz, you’ve probably heard of our director, booking agent, Katherine McVicker. In 2002, she launched the European touring career of Norah Jones and spent seven years developing Jones’ profile internationally. After three decades in the music industry as an agent developing the touring careers for dozens of internationally renowned jazz and world artists alive today, Katherine founded boutique agency Music Works International (MWI) in 2014. Today, MWI books over 500 performances each year worldwide and represents over 30 of the top jazz, Americana, and world music artists performing today. Now, through this course, Katherine and MWI are offering this expertise, accrued over years of experience, to musicians everywhere.


PHOTO CREDITS Singer by Vishnu R Nair/Unsplash. Busker "Cloudy London Day" by Maaria Lohiya/Unsplash. Concert Audience by Freder/Canva. Video thumbnail "Dhangsha and Bantu" by Amar Cura, courtesy of the photographer. Gulfer/Greenvans photo courtesy of Greenvans. Anyone Can Book A Gig simulated textbook cover ** is "Bokanté, Union Chapel, London 2017" photograph by Tatiana Gorilovsky, courtesy of Bokanté/GroundUP Music. The background behind the books is "Snarky Puppy, San Jose, 2012" by Cynthia St. Cyr, courtesy of the photographer. Singer with Cowboy Hat by Lachlan Ross/Pexels. "Empty Concert Stage" by Dennis Kuvaev/Canva. 

**Anyone Can Book A Gig textbook by Katherine McVicker/Music Works International will be published in 2023.

"Anyone Can Book A Gig" is owned by Music Works International, trademark pending.